For those who are freelancers working in various freelance sites like – freelancer, Upwork, Guru often face questions like –
- Do you guarantee rankings?
- Do you guarantee traffic?
- Do you guarantee return on investment?
And so on.
But clients often forgot why does he need SEO?
Or why he is looking for SEO?
I have seen in most of the cases. Clients don’t have any answers. 55% of cases the client looking for seo, does not have any strong knowledge about seo. He is looking for seo because his friends went and got seo done for their website and some got calls or some got traffic increasing to their website.
So, to say.. SEO does not provide guarantee rankings, seo does not provide guarantee traffic or return on investment or so on.
The full name of SEO says it all i.e. SEO or search engine optimization. That you are optimizing it for search engine actually.
What do you mean by optimizing? Optimizing simply means posting some contents on behalf of your business/ website. Now contents can be anything like – blogs, press releases, videos, images etc and more.
Now, you can post thousands of blogs each day or one blog each day, you can post hundreds of videos each day or just one video but you cannot rank your website just like that. Content is the thing that Google needs to see if they want to rank your website.
Needless to say, that Google just need contents to make sure you are making a genuine business out there. If you have contents you have something to say about your website. If you can write contents means you can describe your businesses in words. If you are writing blogs with images means you have offices and spaces to work with. The more contents you write means the more things to say about your businesses.
The term “content” is not limited to just writing 500 words or thousand words of blogs. On 2023 and onwards contents means blogs , videos , images , press releases , pod casts , participation on forums etc and so on with unique copyscape passed material always.
These days application of artificial intelligence is everywhere and search engine like Google is no different anyways. With the help of AI, the scrutiny power of search engine is really powerful and little copy from other places of internet may bring collapse to your dream to get rankings.
However, just mere content writing would not help your business to get rankings.
Now, the questions should be – is content everything to get rankings?
The thing that everyone needs to know that Google does not reveal the exact algorithm how it ranks websites.
That’s why you will just optimize and optimize and wait if Google ever moves your website from page 6 to page 2. For some, it happened and for some it never happened.
Then what are the solutions?
Well, Google just release how to optimize your website and represent your website in best ways for your customers.
Google always have its own algorithm, which will maintain to get rankings for websites. As said before Google does not reveal the exact algorithm.
When you are trying to rank for Google, who don’t reveal exact algorithm, how do you guarantee rankings?
Well, we can only get clue from the best seo experts out there to know what it takes to get seo rankings . Like The world famous seo experts brian dean releases the best advice for the world how to get rankings through his blog of 200 seo ranking factors. Portals like – search engine journal will also have clue how to get rankings as said by famous seo experts.
I personally do follow them just like thousand other seo experts do follow them as well.
That being said, SEO can still be a highly effective way to improve search engine rankings and drive more organic traffic to a website. A well-executed SEO strategy can help a website rank higher on search engine results pages, attract more visitors, and ultimately increase conversions and revenue.
So, you can continue to create contents for your customers. Yes, you heard that right – just create contents for customers not for Google. Google just want you do the best job for your all customers and get their full satisfaction on your business and get your website ranked up.
All Google want to see that you are doing a good job for customers. So, you will have positive Google reviews in your Google reviews and to your contents like – blogs, press releases, videos etc and more.
But my experience says after completing SEO for more than 1000 domains since past 12 years, if we follow latest algorithm and focus on content creation then Google do move your website in better places.
Yes, Google keep updating its algorithm for users if you want to rank your website/business Google also want to keep yourself updated with time and according to the Google updates.
In conclusion, SEO does not guarantee rankings, but it can be an effective way to improve search engine rankings and drive more organic traffic to your website. It’s important to approach SEO as a long-term process that requires ongoing effort and refinement. By focusing on creating high-quality content and implementing best SEO practices, you can increase your chances of achieving higher search engine rankings and attracting more visitors to your website.
ABOUT THE AUTHOR:
This article is written by Nirbanjyoti Das on behalf of Technology Solutions Code a company who provide search engine optimization, social media, content marketing, adwords; PPC, online marketing strategy etc so on for all of our clients. Presently we are providing services for all of our clients from UK, USA, Canada, Germany, Australia etc and so on. We are proving seo services since last more than a decade with a big name. So far our company worked on more than 1000 websites/ businesses with a big name.