Dilip opened a various language coaching center in Kolkata.

Now he wants to connect people through his website where prices, packages, course details, time details would be listed. So he started designing a website will full of contents. He writes blogs and managing social media profiles like – face book, twitter. Make & upload videos in YouTube etc and so on.

But his website is not attracting traffic and so he desperately needed to go with SEO 1st as his website is not making any money and ad words/ ppc need a lot of money to optimize.

So, here SEO comes at a picture.

And the seo is going to rank his website against some keywords. The keywords need to be in Meta, title, header, body etc.

He went to a seo expert and he was offered $500/month of seo package which includes content edit of the website.

In most of the cases client don’t want to change the website content.

But from seo point of view the keywords change is really necessary.

So, the man needed to do keyword analysis 1st and then write contents and then develop website and then paste contents in that website.

Often this is also controversy.

Sometimes, I have seen little bit changes in seo on page also bring rankings. This does not mean all website will bring rankings just editing the on page.

But keyword may change over the time. Today I am working and doing seo on 10 keywords. After six months I’d be doing seo another 10 keywords. This does not mean every time I change keywords I have change the whole website pages and whole website contents.

In that case businesses need to find the basic of keywords i.e. often I call them mother of all keywords.

Example : –

Mr. Dilip, have coaching center in kolkata and want to attract students through keywords like –

Mandarin courses in Kolkata

Or

Learn mandarin in Kolkata

Both the cases actually say that Dilip ji is actually looking to teach mandarin language.

So tags like – mandarin, learning etc should be the base of keywords. They can be used as a tag in while writing Meta descriptions or website body contents etc and so on.

And keyword is everything about seo. Keywords are the mouth of seo. The keywords are the things which people do search in portal and get websites those are ranked according to their seo.

So, this thing must be kept in mind while writing contents for the website. Better to say, website need to think about keywords before we design the website.

While keywords are also important at the same time seo strategy too important.

The seo strategy has many wings like – the URL structure, website content strategy, JavaScript errors etc and so on. To put all this together you will need a seo strategy way before you lunch your website.

The fact is that you will lunch your website once seo strategy is finalized or later you may risk change for better seo.

If you think you can change the website later or it is possible to change the website later or you have resources to change website along with contents then you will go ahead with your website 1st and then seo.

Needless to say that most of the websites need to change its website’s infrastructure after a certain amount of time. Statistics says people do change website infrastructure after every 2 years.

But there is a saying man proposes and god disposes.

In most of cases business build website 1st and then hire seo with the best investment they have at that time.

This is most challenging part comes to seo who is hired to do seo to bring return on investment on their business. When asked to change the website according to the seo point of view in most of the cases they turn negative.

But we have to manage client and let them agree on minimum change that needed with priority.

Businesses also need to understand the dynamism of seo in order to get better results with rapid changing market.

Unfortunately, seo is not limited to keywords or strategy that needed to done before you lunch website. There are many other things to know before hire a seo or start seo.

At Technology Solutions Code we always provide & promise the best seo services to all businesses. We have experience working with more than 1000 business on seo, social media, content marketing, seo strategy creation, ad words, ppc etc with name and fame since last 1 decade.

But SEO is extremely diversified and ever changing always.

What is holding correct today with seo may not hold correct tomorrow.

Along with this Google changes its algorithm more than 500 times a year. Maintaining rhythm with Google is always the biggest challenge for all.

But we always keep our self update with the market by participating forums, videos, commentaries etc and so on.

With the help of seo tools like – SEMrush , Moz , Ahrefs SEO too seems like pretty easy today as well.

If you do have any questions regarding the seo services, strategy yon can ask us directly, just go to our seo consultant service website and book appointment regarding seo consulting services.

You can suggest us to highlight and write blogs on the areas of online marketing that you like the most. Please comment on blogs regarding what you think of seo these days and what’s hold for seo in future?

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ABOUT THE AUTHOR:

This article is written by Nirbanjyoti Das on behalf of Technology Solutions Code who provides white hat, organic, manual seo techniques to clients from United States of America, Canada, France, United Kingdom, United Arab Emirates, and Australia etc and so on.

If you are looking to rank your businesses/website with seo  you can contact us through email , phone as given in our portal and get  a free quote today.