SEO is not new. All it started back in 1991 by Yahoo when it started its search engine.

But Google later took over the game with its search engine lunched.

And now Google decides what seo would be.

And year after year Google started updating it as per trends, user’s choice and demands.

It released a series of algorithms like – PANDA, PENGUINE, HUMMINGBIRD, MOBILE SEARCH, RANK BRAIN, MEDIC, BERT, CORE etc and more.

The SEO what it was in 1997 and what was in 2022 totally revolutionized. This means the things that you used to do for seo would not be (Or may not be) allowed to do in 2022

So to say, 2023 also hold more advanced and upgraded seo versions for online marketing experts.

More importantly, Google is including more and more Artificial Intelligence in their search algorithm so that it returns more and more accurate results to users.

In a word SEO for 2023 hold more a PERFECT way of marketing for businesses/websites for Google.

So, here I believe the following 5 SEO turning points those are going to do work in 2023 –

  1. EAT MODEL– Simply to say expertiseness, Authoritativeness and trustworthiness as full name of EAT which are the basics of seo on 2023 and onwards. With the help of expertiseness you need to show that you are expert in this field. The Authoritativeness is also another important thing in seo that creates that you are the right person to contact with. While Trustworthiness means a lot. Either you will build back link here or not depend on the trustworthiness of your website. So, the trustworthiness of back links decides lot of things as well. EAT model not only should be seen from SEO perspective. It is always holds true for any kind of online or so . With the advancement of AI tools the EAT model implementation is really seems to be necessary for 2023 and onwards.
  2. BEING SOCIAL – Today social media does hold a strong point of getting rankings. Google continue to monitor your social media activity on its platform or other’s platform where you are optimizing. Going by that YouTube is pretty much important to optimizing. From my business experience I have seen businesses with active YouTube channel always have edge others who don’t have any YouTube channel, no matter if they are really working on other social media accounts or not. But the fact that other social media accounts are too important. Specially links back to your site shared with Twitter and LinkedIn does effect a lot. Google also verify your social media trustworthiness with positive comments, likes, reactions, shares, dislikes etc and so on. Google back link along with frequent social media optimization will continue to value SEO in 2023 and onwards. Lot of AI tools are being developed everyday to check more and more in depth towards the social media infrastructure of website and effect in rankings.
  3. ONPAGE– Onpage continue to woo rakings for websites. The most important that Google want to see a website with good health. When you are not healthy how do you go to battlefield? That is a logic carded by Google always. Before you lunch a website I think everyone should get keyword analysis ,  If possible then from experts. Proper keywords means proper gateway to your traffic and possible customers. This will also decrease your cost to make your website seo friendly. My experience says since past two years says websites with good onpage work done will always grow if simple offpage done. Otherwise it seems so hard.
  4. AUDIT YOURSELF– Auditing is the best way to find yourself where you are and where you need to go. With the advancement of programming these days seo analysis sites are just too where you are, these tools will help you to achieve your goal. One of my favorite tool i.e. ahrefs where I analyze all the seo  health of my website along with my competitor’s health as well to see how they are ahead of me and honestly back link building where competitors already build is the best way to build back links as well. Another tools are like – SEM rush also do competitor analysis in detail as well. These seo analysis tools also helps you to understand the back link category you are making , the number of do follow or no follow links , how many quality links you are building , sources of your traffic , your traffic graph etc and so on. Google analytics is another tool that you also need to watch for better traffic movements. Just create weekly, bi-weekly, monthly reports so that you can compare yourself.
  5. TAKE CARE– All things needs to be taken care. If this is your business, if you are running the marketing campaign then the big benefit is that you know your business more than anyone else. You can write contents as your deliverables, you can post on social media when you are thinking and so on. Marketing is not you write 10 articles on a single day or once in a month; marketing is that you do write daily. You need to understand your business value and your deliverables as well. You need to know what type of customers you can handle or not. Google not only take care of content quality, content velocity, content strategy, content trustworthiness etc and so on.

After all, don’t expect SEO a guarantee.

SEO based on your daily effort, proper strategy as per latest Google seo/webmasters guidelines and so on.

Your entire job will be to optimize and optimize and continue to deliver the best services to your clients.

ABOUT THE AUTHOR:

This article is written by Nirbanjyoti Das on behalf of Technology Solutions Code, who provide online marketing , digital marketing services like – seo , social media , adwords , ppc etc and so on to clients from USA , UK , Canada , New zeeland , France , Germany etc and so on.

If you are looking to get traffic through the means of search engine optimization or looking to increase views to your YouTube videos or looking to increase engagement in social media by being a great content creator call us or email us whatever you think is best for you.