AdWords, now known as Google Ads, is a powerful Pay-Per-Click (PPC) advertising platform provided by Google. It enables businesses to create targeted online ads that appear on Google’s search engine results and its vast network of partner websites.

With PPC, advertisers bid on specific keywords relevant to their products or services. When users search for those keywords, the ads appear at the top of the search results or on partner websites, labeled as “Ad.” Advertisers only pay when users click on their ads, making it a cost-effective way to attract potential customers.

Google Ads offers various targeting options, such as location, demographics, interests, and device type, ensuring ads reach the right audience. Advertisers can also set budgets and monitor campaign performance through detailed analytics, making it easy to optimize and adjust their strategies in real-time.

PPC advertising provides businesses with instant visibility, driving relevant traffic to their websites and increasing leads and conversions. By continuously refining ad campaigns based on performance insights, businesses can maximize their ROI and achieve significant success with Google Ads.